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AET is the world’s FIRST and ONLY Asian American streaming service, which features uniquely curated Asian-American entertainment. AET offers a subscription service ($5.99/month) on the iOS platform to a library of web series, TV programs, movies and documentaries; for easy consumption at home or on-the-go. The company also serves as a TV production company and film studio by producing content for original programming.
A Lao proverb says, "A fire of a country must be put out by the water of its countrymen." AET's Founder and CEO Sinakhone Keodara believes that years of whitewashing and orientalism has rendered Asian American representation in popular media as either novel or invisible, and that it is the duty of every Asian American to tip the scale of imbalance in Hollywood to a more equitable one.
RepresentAsian™ aims to bring authentic and sincere representations of Asian Americans in all our complexities. It's about telling our culturally rich and diverse stories, in our own words, on our own terms. It's a declaration to Hollywood and the world that we are capable of representing ourselves through our own stories.
We believe that Asian American cinemas have the propensity to be great, but is often cheapened by typecasted tropes and poor representations of Asian characters. Too frequently are we banished from the ranks of major roles, relegated to playing the best friend, sexless nerd and exotic China dolls. This constricted mindset plaguing Hollywood must be put to an end. It's time to put Hollywood on notice. AET is here to change the game.
Our mission is to shift perception to build a market that capitalizes the enormous and untapped growing Asian market by:
- Becoming the premier global Asian American entertainment distribution service.
- Producing original content and creating a market for Asian American artists to find a global audience.
- Licensing original Asian American content from around the counry.
We envision a world in which Asian Americans are not typecast or relegated to stereotypical caricatures. A Hollywood in which it is no longer novel nor unusual to see an Asian American name and face in popular media. AET will be the streaming platform that delivers Asian American actors to stardom.
We aim to set the RepresentAsian™ bar in the entertainment industry.
Asian American names will be household names, not for their Asianness, but for their skills as entertainers.
We value our kids discovering inspiration and validation in authentic representations of themselves in popular media.
Raising the next generation of Asian American role models.
Improving self-esteem through representation and rewards for talent and effort.
Our logo is of a shooting star. We aim to rocket Asian American entertainers to stardom alongside all the other stars in Hollywood. The red triangle at the heart of the shooting star means power and knowledge, but is also a classic depiction of a media "play" button. We are the premier Asian American entertainment streaming service that will bring you quality Asian-American content to your digital screen.
Sinakhone Keodara--founder, CEO and Chairman of the Board--is the passion, brain and creative talent that drives the vision for a transformed Hollywood. Under his management, resolve and discipline rises a revolution in Asian American representation in media.
We are Asian Americans from different generations, living different lives but sharing similar childhood pains. Growing up, we had no reflection of ourselves in the media beyond hokey and oft times racist caricatures. There was no Asian-yet-all-American figure, no Asian Superman, to tell us that we could achieve anything. We want to change that for the coming generation of Asian American youth in the US.
AET is following in the wake of recent strides made by Asian American members of The Academy (who formed Asians In Hollywood social media group) to protest Hollywood to the under-representation of Asian American (and other POC) actors. The recent #OscarsSoWhite and #whitewashedOUT scandals have vociferously scrutinized the persistent trend of outright whitewashing or glossing over Asian American (and other POC) actors for lead roles that would provide the greatest opportunities for demonstrating and rewarding their talents and abilities. When the most recently memorable performance by an Asian American actor in an Oscar-winning movie is Ryan Potter's off-screen voiceover acting role as Hiro Hamada in Big Hero 6, we continue to have a problem with role availability for Asian American performers.
But with new breakout television hits like Dr. Ken, Fresh Off The Boat, Elementary, Master of None, The Mindy Project and Quantico, we are witness to a shift in the tides. Stereotypes will continue to persist, but the frontier is expanding. There has been no better time than now for an awakening in Hollywood production.
Asians live on the continent of Asia and Asian Americans are Americans who live in the United States but are of Asian descent.
One primary goal of AET is to normalize the Asian American presence in popular media. We envision a future where it is no longer laudable to point out that the actor headlining in a new blockbuster happens to be a person of Asian descent. We ultimately want seeing Asian Americans on and behind the big screen to be simple facts of the matter, not intermittent achievements needing praise. But to get there, we need those achievements. We need many. We need them now. For that purpose, AET seeks every audience. AET is by Asian Americans, for the world.
We welcome all submissions in the English language. There are already numerous platforms which carry Asian content in its native languages. We're not one of them. We're Asian. We're American. And we're streaming.
We aim to bring AET to virtually any audience, but we are launching it from the US. As such, all our titles must be in English.
Submit your work to email@example.com
Whether you're an actor, a filmmaker, a writer, a musician or an artist, you can be of any race or ethnicity to submit content. However, your work must feature Asian American leads in order to qualify for streaming on our platform. After all, we are an Asian American streaming platform; we strive to provide an opportunity for Asian Americans to showcase their stuff. But, your work doesn't have to exclusively feature Asians in order to qualify for streaming on AET. We will make that determination on a case-by-case basis.
First and foremost, we are a streaming platform. However, due to a lack of Asian American content, we also serve as a film and TV production studio. Currently, we are in development of several original series and feature films to be produced as original programming and streamed on the AET platform through co-productions with our strategic partners. AET is thrilled to announce our acquisition and premiere of the first season of Mr. Wang Goes To Hollywood as our inaugural exclusive programming on our platform in September of 2016!
We begin with movies, documentaries and web series, but we soon hope to add music and mobile games to our platform. Till then, stay tuned!